By Emily Artale and Hillary Dobos
There are skeptics everywhere. How do we, as energy and sustainability professionals, convince them that pursuing sustainability is not only the right thing to do, but it can also be profitable?
One approach has been to share the dozens of case stories of big businesses and progressive municipalities saving money through sustainability initiatives (think Dow Chemical, Interface, City of Boulder, City of San Francisco, King County, etc…). But, for some reason these stories do not always result in a massive buy-in of sustainability and sometimes you may even lose the attention of your audience.
And why does this happen? Perhaps these stories do not provide a roadmap that is relevant to the values, demographics, location, and other unique factors of the community that you are speaking to.Read More