By Emily Artale and Hillary Dobos
When setting goals that support sustainability initiatives we typically think that our quantitative achievements will be more compelling and more important than our qualitative achievements. Quantitative achievements can be easier to define, easier to communicate and easier to link to dollars spent or dollars saved. This makes their value stand out and makes them the preference of many “goal-setting experts”.
However, environmental and sustainability initiatives and programs are different than most traditional initiatives and programs that you might encounter in your organization. Sustainability programs are still evolving and some of these programs are still new to many public and private organizations. In some instances, we are still learning what is possible and therefore, we do not always have a legacy of projects from which to learn.
In this case, identifying and promoting your qualitative achievements may be just what you need to effectively describe the value of your program or initiative.Read More